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Business + AI

Shopify Course

In this comprehensive course, you’ll dive into the world of Shopify, mastering how to build, customise, and manage professional online stores. You'll learn to harness powerful e-commerce tools and strategies to boost visibility, attract targeted traffic, and drive sales effectively.

Whether you're new to e-commerce or an experienced entrepreneur looking to sharpen your skills, this Shopify course is designed to accommodate all levels of expertise. Get ready to harness the full potential of Shopify and elevate your online store to new heights!

Ahmar Paracha, your instructor
Ahmar ParachaYour instructor

Duration

3 Months

Classes

16

Level

Advanced

Certificate

Included

Language

Urdu, English

Instructor

Ahmar Paracha

What you will learn

Why this skill pays.

✦ AI-integrated course

AI tools you will use in this course

Shopify MagicChatGPTCanva AI

Course outline

10 modules over 3 months, built around real projects and the AI tools professionals use today.

Ahmar Paracha, digital marketing instructor

Your instructor

Ahmar Paracha

Module 01Getting Started with Shopify
  • Introduction to the Shopify platform
  • Setting up your Shopify account and store
  • Exploring the Shopify dashboard
  • Configuring store settings and preferences
Module 02Store Design and Customisation
  • Choosing and installing a theme
  • Customising your store’s look and feel
  • Introduction to the Shopify Theme Editor
  • Working with Shopify’s drag-and-drop builder
  • Setting up navigation menus, headers, and footers
Module 03Product Setup and Management
  • Adding and organising products
  • Setting up product variants (sizes, colours, etc.)
  • Managing inventory and stock levels
  • Setting up product categories and collections
  • Creating product descriptions and optimising images
Module 04Shopify Payments and Shipping
  • Setting up Shopify Payments and payment gateways
  • Configuring shipping options and rates
  • Setting up tax settings and policies
  • Offering discounts and promotions
Module 05Marketing and Sales Strategies
  • Introduction to Shopify’s marketing tools
  • Setting up email marketing campaigns
  • Integrating with social media platforms (Facebook, Instagram)
  • Using Shopify’s SEO tools for better search visibility
  • Setting up affiliate and influencer marketing strategies
Module 06Shopify Analytics and Reporting
  • Understanding Shopify’s built-in analytics tools
  • Tracking key performance metrics (sales, traffic, etc.)
  • Setting up Google Analytics for Shopify
  • Generating reports and interpreting data
  • Optimising your store based on analytics insights
Module 07Advanced Shopify Features
  • Using Shopify Apps to enhance store functionality
  • Customising checkout pages and user experience
  • Setting up subscription and membership options
  • Implementing upselling and cross-selling strategies
Module 08Managing and Growing Your Shopify Store
  • Customer service and communication best practices
  • Managing returns, refunds, and order fulfilment
  • Scaling your store and expanding product offerings
  • Strategies for increasing sales and customer loyalty
Module 09E-commerce Marketing and Advertising
  • Running paid ad campaigns (Facebook, Instagram, Google Ads)
  • Using retargeting to drive sales
  • Setting up affiliate marketing for Shopify
  • Email automation and customer re-engagement strategies
Module 10Capstone Project
  • Creating and launching a fully functional Shopify store
  • Implementing design, product setup, marketing, and analytics
  • Peer review and feedback
  • Final presentation of your store

Good to know

Course overview

Resources and tools

Assessment and certificate

Your first class is on us.

Book a free demo class, meet your instructor and see how we train before you enroll.