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In this comprehensive course, you’ll delve into the essentials of WordPress, exploring its integration with digital marketing, web development, and graphic design. You’ll learn how to effectively use WordPress to enhance online presence and attract targeted website traffic.
Whether you’re a beginner aiming to learn the fundamentals or an experienced marketer seeking to refine your skills, this course is tailored to meet the needs of all proficiency levels. Get ready to unlock the power of digital advertising, web development, and graphic design and propel your IT skills endeavors to new heights!
Instructor: Ahmar Paracha
To understand the fundamentals of WordPress and its role in modern web development.
To develop hands-on skills in building, customising, and managing WordPress websites.
To learn how to optimise websites for performance, SEO, and user experience.
To explore integration options with plugins, themes, and third-party tools.
Overview of WordPress as a CMS
WordPress.com vs WordPress.org
Benefits and limitations of using WordPress
Understanding the WordPress dashboard and interface
Installing WordPress locally and on a live server
Setting up your first website
Configuring general settings
Managing users and roles
Introduction to WordPress themes
Installing and activating themes
Customising with the WordPress Customiser
Child themes and theme builders (e.g., Elementor)
What are plugins and how to use them
Essential plugins for SEO, security, and performance
Installing, updating, and managing plugins
Introduction to popular plugins (Elementor, WooCommerce, Yoast SEO)
Working with posts and pages
Categories, tags, and taxonomies
Using the Gutenberg block editor effectively
Managing media and featured images
Introduction to page builders (Elementor Pro)
Designing landing pages and blog layouts
Responsive design principles
Customising headers, footers, and menus
Installing and configuring WooCommerce
Creating and managing products
Setting up payments, shipping, and tax options
Customising the shop page and checkout process
Introduction to on-page SEO in WordPress
Installing and using Yoast SEO or Rank Math
Website speed optimisation techniques
Image optimisation and caching plugins
Securing your WordPress site
Backups and restoring your website
Updating themes, plugins, and WordPress core
Monitoring uptime and performance
Integrating Google Analytics with WordPress
Using Google Site Kit plugin
Understanding basic analytics metrics
Setting up goals and event tracking
WordPress.org Documentation
WPBeginner
Elementor Academy
Online Forums and Communities (e.g., Stack Overflow, Reddit, WordPress Support)
Recommended Reading List:
In this comprehensive course, you’ll delve into the essentials of WordPress, exploring its integration with digital marketing, web development, and graphic design. You’ll learn how to effectively use WordPress to enhance online presence and attract targeted website traffic.
Whether you’re a beginner aiming to learn the fundamentals or an experienced marketer seeking to refine your skills, this course is tailored to meet the needs of all proficiency levels. Get ready to unlock the power of digital advertising, web development, and graphic design and propel your IT skills endeavors to new heights!
Instructor: Asad
To understand the fundamentals of WordPress and its role in modern web development.
To develop hands-on skills in building, customising, and managing WordPress websites.
To learn how to optimise websites for performance, SEO, and user experience.
To explore integration options with plugins, themes, and third-party tools.
Overview of WordPress as a CMS
WordPress.com vs WordPress.org
Benefits and limitations of using WordPress
Understanding the WordPress dashboard and interface
Installing WordPress locally and on a live server
Setting up your first website
Configuring general settings
Managing users and roles
Introduction to WordPress themes
Installing and activating themes
Customising with the WordPress Customiser
Child themes and theme builders (e.g., Elementor)
What are plugins and how to use them
Essential plugins for SEO, security, and performance
Installing, updating, and managing plugins
Introduction to popular plugins (Elementor, WooCommerce, Yoast SEO)
Working with posts and pages
Categories, tags, and taxonomies
Using the Gutenberg block editor effectively
Managing media and featured images
Introduction to page builders (Elementor Pro)
Designing landing pages and blog layouts
Responsive design principles
Customising headers, footers, and menus
Installing and configuring WooCommerce
Creating and managing products
Setting up payments, shipping, and tax options
Customising the shop page and checkout process
Introduction to on-page SEO in WordPress
Installing and using Yoast SEO or Rank Math
Website speed optimisation techniques
Image optimisation and caching plugins
Securing your WordPress site
Backups and restoring your website
Updating themes, plugins, and WordPress core
Monitoring uptime and performance
Integrating Google Analytics with WordPress
Using Google Site Kit plugin
Understanding basic analytics metrics
Setting up goals and event tracking
WordPress.org Documentation
WPBeginner
Elementor Academy
Online Forums and Communities (e.g., Stack Overflow, Reddit, WordPress Support)
Recommended Reading List:
