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Gain in-depth knowledge of Google Ads and Meta Ads in this comprehensive digital advertising course. Learn how to boost online visibility and drive targeted website traffic using proven ad strategies.
Whether you’re new to digital marketing or looking to sharpen existing skills, this course suits all experience levels. Discover how to maximise digital advertising and elevate your marketing strategy.
Instructor: Ahmar Paracha
Lesson 1.1: What is SEO?
Definition and importance of SEO
How search engines work
Lesson 1.2: SEO vs. SEM
Differences between SEO and SEM
When to use SEO vs. SEM
Lesson 1.3: History and Evolution of SEO
Major algorithm updates
Trends in SEO
Lesson 2.1: Understanding Keywords
Types of keywords (short-tail, long-tail, LSI)
Keyword intent (informational, navigational, transactional)
Lesson 2.2: Keyword Research Tools
Google Keyword Planner
SEMrush, Ahrefs, Moz, Ubersuggest
Lesson 2.3: Conducting Keyword Research
Finding and selecting keywords
Analyzing competition and search volume
Lesson 3.1: Title Tags and Meta Descriptions
Best practices for crafting titles and meta descriptions
How to optimize for click-through rates (CTR)
Lesson 3.2: Header Tags and Content Structure
Importance of H1, H2, H3 tags
Structuring content for readability and SEO
Lesson 3.3: SEO-Friendly Content
Writing high-quality content
Keyword density and placement
Use of multimedia (images, videos) and alt text
Lesson 3.4: URL Structure and Internal Linking
Best practices for SEO-friendly URLs
Effective internal linking strategies
Lesson 4.1: Website Architecture and Navigation
Importance of a clean website structure
Creating an XML sitemap
Lesson 4.2: Mobile Optimization
Mobile-first indexing
Responsive design and AMP (Accelerated Mobile Pages)
Lesson 4.3: Site Speed Optimization
Tools to measure and improve site speed
Best practices for faster loading times
Lesson 4.4: Schema Markup and Rich Snippets
Introduction to structured data
Implementing schema markup for rich snippets
Lesson 5.1: Link Building Strategies
Importance of backlinks
Techniques for acquiring high-quality backlinks
Lesson 5.2: Social Media and SEO
Role of social media in SEO
Strategies to leverage social media for SEO
Lesson 5.3: Local SEO
Importance of local SEO
Optimizing for Google My Business and local citations
Lesson 6.1: Google Analytics
Setting up Google Analytics
Key metrics to monitor
Lesson 6.2: Google Search Console
Setting up and using Google Search Console
Monitoring site performance and fixing issues
Lesson 6.3: SEO Reporting Tools
Using tools like SEMrush, Ahrefs, Moz for reporting
Creating effective SEO reports for clients
Lesson 7.1: White Hat vs. Black Hat SEO
Understanding ethical SEO practices
Avoiding black hat SEO techniques
Lesson 7.2: SEO for Different Platforms
SEO for WordPress, Shopify, and other CMS
SEO considerations for e-commerce websites
Lesson 7.3: Content Marketing and SEO
Integrating Content Marketing with SEO
Developing an effective content strategy
Lesson 8.1: Voice Search and AI
Impact of voice search on SEO
AI and machine learning in search
Lesson 8.2: SEO Trends and Predictions
Emerging trends in SEO
Preparing for future changes in search algorithms
Lesson 9.1: SEO Audit
Conducting a comprehensive SEO audit
Identifying and prioritizing SEO issues
Lesson 9.2: SEO Strategy Development
Developing a personalized SEO strategy
Implementing and monitoring SEO tactics
Lesson 9.3: Case Studies and Real-World Examples
Analyzing successful SEO campaigns
Learning from SEO mistakes and failures
Final Exam
Comprehensive test covering all modules
Practical Project Submission
Students submit an SEO project for review
Certification
Issuance of course completion certificate
Weekly Quizzes
Practical Assignments
Participation in Discussions
Final Capstone Project Presentation
Certification of Completion
Gain in-depth knowledge of Google Ads and Meta Ads in this comprehensive digital advertising course. Learn how to boost online visibility and drive targeted website traffic using proven ad strategies.
Whether you’re new to digital marketing or looking to sharpen existing skills, this course suits all experience levels. Discover how to maximise digital advertising and elevate your marketing strategy.
Instructor: Ahmar Paracha
Lesson 1.1: What is SEO?
Definition and importance of SEO
How search engines work
Lesson 1.2: SEO vs. SEM
Differences between SEO and SEM
When to use SEO vs. SEM
Lesson 1.3: History and Evolution of SEO
Major algorithm updates
Trends in SEO
Lesson 2.1: Understanding Keywords
Types of keywords (short-tail, long-tail, LSI)
Keyword intent (informational, navigational, transactional)
Lesson 2.2: Keyword Research Tools
Google Keyword Planner
SEMrush, Ahrefs, Moz, Ubersuggest
Lesson 2.3: Conducting Keyword Research
Finding and selecting keywords
Analyzing competition and search volume
Lesson 3.1: Title Tags and Meta Descriptions
Best practices for crafting titles and meta descriptions
How to optimize for click-through rates (CTR)
Lesson 3.2: Header Tags and Content Structure
Importance of H1, H2, H3 tags
Structuring content for readability and SEO
Lesson 3.3: SEO-Friendly Content
Writing high-quality content
Keyword density and placement
Use of multimedia (images, videos) and alt text
Lesson 3.4: URL Structure and Internal Linking
Best practices for SEO-friendly URLs
Effective internal linking strategies
Lesson 4.1: Website Architecture and Navigation
Importance of a clean website structure
Creating an XML sitemap
Lesson 4.2: Mobile Optimization
Mobile-first indexing
Responsive design and AMP (Accelerated Mobile Pages)
Lesson 4.3: Site Speed Optimization
Tools to measure and improve site speed
Best practices for faster loading times
Lesson 4.4: Schema Markup and Rich Snippets
Introduction to structured data
Implementing schema markup for rich snippets
Lesson 5.1: Link Building Strategies
Importance of backlinks
Techniques for acquiring high-quality backlinks
Lesson 5.2: Social Media and SEO
Role of social media in SEO
Strategies to leverage social media for SEO
Lesson 5.3: Local SEO
Importance of local SEO
Optimizing for Google My Business and local citations
Lesson 6.1: Google Analytics
Setting up Google Analytics
Key metrics to monitor
Lesson 6.2: Google Search Console
Setting up and using Google Search Console
Monitoring site performance and fixing issues
Lesson 6.3: SEO Reporting Tools
Using tools like SEMrush, Ahrefs, Moz for reporting
Creating effective SEO reports for clients
Lesson 7.1: White Hat vs. Black Hat SEO
Understanding ethical SEO practices
Avoiding black hat SEO techniques
Lesson 7.2: SEO for Different Platforms
SEO for WordPress, Shopify, and other CMS
SEO considerations for e-commerce websites
Lesson 7.3: Content Marketing and SEO
Integrating Content Marketing with SEO
Developing an effective content strategy
Lesson 8.1: Voice Search and AI
Impact of voice search on SEO
AI and machine learning in search
Lesson 8.2: SEO Trends and Predictions
Emerging trends in SEO
Preparing for future changes in search algorithms
Lesson 9.1: SEO Audit
Conducting a comprehensive SEO audit
Identifying and prioritizing SEO issues
Lesson 9.2: SEO Strategy Development
Developing a personalized SEO strategy
Implementing and monitoring SEO tactics
Lesson 9.3: Case Studies and Real-World Examples
Analyzing successful SEO campaigns
Learning from SEO mistakes and failures
Final Exam
Comprehensive test covering all modules
Practical Project Submission
Students submit an SEO project for review
Certification
Issuance of course completion certificate
Weekly Quizzes
Practical Assignments
Participation in Discussions
Final Capstone Project Presentation
Certification of Completion
