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Marketing + AI

Digital Marketing Course

In this comprehensive programme, you will delve into the world of Google Ads and Meta Ads, mastering how to utilise these platforms to enhance online visibility and drive targeted traffic to websites.

Whether you're a beginner aiming to learn the fundamentals or an experienced marketer seeking to refine your skills, this course is designed to suit all levels of expertise. Prepare to harness the power of digital advertising and take your marketing efforts to the next level!

Ahmar ParachaYour instructor

Duration

3 Months

Classes

24 to 36

Level

Advanced

Certificate

Included

Language

Urdu, English

Instructor

Ahmar Paracha

What you will learn

You will learn how to create and manage high-performance ad campaigns on Meta Ads and Google Ads
You will learn how to target relevant audience and reach your ideal customers
You will learn how to analyze your ad campaign performance using key metrics and data insights
You will learn how to craft compelling ad copy and visuals to get your audience to click and engage.
You will understand how to manage your campaign successfully and maximize return on investment (ROI)

Why this skill pays.

Mastering Meta Ads and Google Ads give you the opportunity to start freelancing work and earn money in comfort
These are high-demand skills that help you find a lucrative job for yourself
It ensures stable earnings from multiple sources. You can offer services from campaign management to performance analysis.
Expertise in these fields allows you to optimize ad campaigns for affiliate products and generate income through commissions
Utilizing these platforms allows you to promote your business and sell products that can have a high return on investment (ROI).

✦ AI-integrated course

AI tools you will use in this course

ChatGPTGeminiMeta Advantage+

Course outline

8 modules over 3 months, built around real projects and the AI tools professionals use today.

Your instructor

Ahmar Paracha

Module 01Introduction to Digital Advertising

Overview of Digital Advertising
Differences Between Meta Ads and Google Ads
Benefits and Limitations of Each Platform
Setting Advertising Goals and KPIs

Module 02Getting Started with Meta Ads

Introduction to Meta Ads Manager
Setting Up a Meta Ads Account
Creating Your First Meta Ad Campaign
Ad Objectives
Audience Targeting
Budgeting and Scheduling
Ad Formats and Creatives

Module 03Advanced Meta Ads Strategies

Custom Audiences and Lookalike Audiences
Remarketing Strategies
Using Meta Pixel for Tracking
A/B Testing and Optimization
Best Practices for Ad Creatives

Module 04Introduction to Google Ads

Introduction to Google Ads Platform
Setting Up a Google Ads Account
Creating Your First Google Ad Campaign
Ad Objectives
Audience Targeting
Budgeting and Bidding Strategies
Ad Formats (Search, Display, Video)

Module 05Advanced Google Ads Strategies

Keyword Research and Selection
Quality Score and Ad Rank
Remarketing in Google Ads
Advanced Bidding Strategies
Ad Extensions and Enhancements

Module 06Analytics and Performance Tracking

Introduction to Meta Analytics Tools
Understanding Key Metrics (CTR, CPC, CPA, ROAS)
Setting Up and Using Google Analytics
Conversion Tracking and Attribution Models
Creating Reports and Dashboards

Module 07Optimization and Troubleshooting

Common Issues and Troubleshooting in Meta Ads
Common Issues and Troubleshooting in Google Ads
Campaign Optimization Techniques
Budget Optimization
Audience Refinement
Ad Copy and Creative Tweaks
Case Studies and Real-World Examples

Module 08Advanced Topics and Capstone Project

Integrating Meta Ads and Google Ads Strategies
Exploring Other Advertising Platforms (e.g., LinkedIn, Twitter)
Ethical Considerations and Data Privacy
Capstone Project: Creating and Presenting a Comprehensive Ad Campaign
Project Guidelines and Expectations
Presentation and Peer Review

Good to know

Course objectives

Resources and tools

Meta Ads Help Center
Google Ads Help Center
Online Forums and Communities (e.g., Reddit, Quora)
Recommended Reading List
“Killer Facebook Ads” by Marty Weintraub
“Google Ads (AdWords) Workbook” by Jason McDonald

Assessment and certificate

Your first class is on us.

Book a free demo class, meet your instructor and see how we train before you enroll.