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Welcome to the Digital Marketing Course

In this comprehensive programme, you will delve into the world of Google Ads and Meta Ads, mastering how to utilise these platforms to enhance online visibility and drive targeted traffic to websites.

Whether you’re a beginner aiming to learn the fundamentals or an experienced marketer seeking to refine your skills, this course is designed to suit all levels of expertise. Prepare to harness the power of digital advertising and take your marketing efforts to the next level!

Instructor: Ahmar Paracha

Course Fee: PKR 50,000

Duration

3 Months

Total Classes

24 - 36

Skill Level

Advanced

Certification

Yes

Language

Urdu/English

Enroll Now

What you’ll learn

  • You will learn how to create and manage high-performance ad campaigns on Meta Ads and Google Ads
  • You will learn how to target relevant audience and reach your ideal customers
  • You will learn how to analyze your ad campaign performance using key metrics and data insights
  • You will learn how to craft compelling ad copy and visuals to get your audience to click and engage.
  • You will understand how to manage your campaign successfully and maximize return on investment (ROI)

Importance for Online Earnings

  • Mastering Meta Ads and Google Ads give you the opportunity to start freelancing work and earn money in comfort
  • These are high-demand skills that help you find a lucrative job for yourself
  • It ensures stable earnings from multiple sources. You can offer services from campaign management to performance analysis.
  • Expertise in these fields allows you to optimize ad campaigns for affiliate products and generate income through commissions
  • Utilizing these platforms allows you to promote your business and sell products that can have a high return on investment (ROI).

Objectives

To understand the fundamentals of Meta Ads and Google Ads.

To develop skills in creating, managing, and optimizing advertising campaigns.

To analyze ad performance using analytics tools.

To learn advanced strategies for maximizing ad ROI.

Introduction to Digital Advertising

Overview of Digital Advertising
Differences Between Meta Ads and Google Ads
Benefits and Limitations of Each Platform
Setting Advertising Goals and KPIs

Getting Started with Meta Ads

Introduction to Meta Ads Manager

Setting Up a Meta Ads Account

Creating Your First Meta Ad Campaign

  1. Ad Objectives
  2. Audience Targeting
  3. Budgeting and Scheduling
  4. Ad Formats and Creatives

Advanced Meta Ads Strategies

Custom Audiences and Lookalike Audiences

Remarketing Strategies

Using Meta Pixel for Tracking

A/B Testing and Optimization

Best Practices for Ad Creatives

Introduction to Google Ads

Introduction to Google Ads Platform

Setting Up a Google Ads Account

Creating Your First Google Ad Campaign

  1. Ad Objectives
  2. Audience Targeting
  3. Budgeting and Bidding Strategies
  4. Ad Formats (Search, Display, Video)

Advanced Google Ads Strategies

Keyword Research and Selection

Quality Score and Ad Rank

Remarketing in Google Ads

Advanced Bidding Strategies

Ad Extensions and Enhancements

Analytics and Performance Tracking

Introduction to Meta Analytics Tools

Understanding Key Metrics (CTR, CPC, CPA, ROAS)

Setting Up and Using Google Analytics

Conversion Tracking and Attribution Models

Creating Reports and Dashboards

Optimization and Troubleshooting

Common Issues and Troubleshooting in Meta Ads

Common Issues and Troubleshooting in Google Ads

Campaign Optimization Techniques

  1. Budget Optimization
  2. Audience Refinement
  3. Ad Copy and Creative Tweaks

Case Studies and Real-World Examples

Advanced Topics and Capstone Project

Integrating Meta Ads and Google Ads Strategies

Exploring Other Advertising Platforms (e.g., LinkedIn, Twitter)

Ethical Considerations and Data Privacy

Capstone Project: Creating and Presenting a Comprehensive Ad Campaign

  1. Project Guidelines and Expectations
  2. Presentation and Peer Review

Resources:

Meta Ads Help Center

Google Ads Help Center

Online Forums and Communities (e.g., Reddit, Quora)

Recommended Reading List

  1. “Killer Facebook Ads” by Marty Weintraub
  2. “Google Ads (AdWords) Workbook” by Jason McDonald

Assessment and Certification:

Weekly Quizzes

Practical Assignments

Participation in Discussions

Final Capstone Project Presentation

Certification of Completion

Welcome to the Digital Marketing Course

In this comprehensive programme, you will delve into the world of Google Ads and Meta Ads, mastering how to utilise these platforms to enhance online visibility and drive targeted traffic to websites.

Whether you’re a beginner aiming to learn the fundamentals or an experienced marketer seeking to refine your skills, this course is designed to suit all levels of expertise. Prepare to harness the power of digital advertising and take your marketing efforts to the next level!

Instructor: Ahmar Paracha

Course Fee: PKR 50,000

Duration

3 Months

Total Classes

24 - 36

Skill Level

Advanced

Certification

Yes

Language

Urdu/English

Enroll Now

What you’ll learn

  • You will learn how to create and manage high-performance ad campaigns on Meta Ads and Google Ads
  • You will learn how to target relevant audience and reach your ideal customers
  • You will learn how to analyze your ad campaign performance using key metrics and data insights
  • You will learn how to craft compelling ad copy and visuals to get your audience to click and engage.
  • You will understand how to manage your campaign successfully and maximize return on investment (ROI)

Importance for Online Earnings

  • Mastering Meta Ads and Google Ads give you the opportunity to start freelancing work and earn money in comfort
  • These are high-demand skills that help you find a lucrative job for yourself
  • It ensures stable earnings from multiple sources. You can offer services from campaign management to performance analysis.
  • Expertise in these fields allows you to optimize ad campaigns for affiliate products and generate income through commissions
  • Utilizing these platforms allows you to promote your business and sell products that can have a high return on investment (ROI).

Objectives

To understand the fundamentals of Meta Ads and Google Ads.

To develop skills in creating, managing, and optimizing advertising campaigns.

To analyze ad performance using analytics tools.

To learn advanced strategies for maximizing ad ROI.

Introduction to Digital Advertising

Overview of Digital Advertising
Differences Between Meta Ads and Google Ads
Benefits and Limitations of Each Platform
Setting Advertising Goals and KPIs

Getting Started with Meta Ads

Introduction to Meta Ads Manager

Setting Up a Meta Ads Account

Creating Your First Meta Ad Campaign

  1. Ad Objectives
  2. Audience Targeting
  3. Budgeting and Scheduling
  4. Ad Formats and Creatives

Advanced Meta Ads Strategies

Custom Audiences and Lookalike Audiences

Remarketing Strategies

Using Meta Pixel for Tracking

A/B Testing and Optimization

Best Practices for Ad Creatives

Introduction to Google Ads

Introduction to Google Ads Platform

Setting Up a Google Ads Account

Creating Your First Google Ad Campaign

  1. Ad Objectives
  2. Audience Targeting
  3. Budgeting and Bidding Strategies
  4. Ad Formats (Search, Display, Video)

Advanced Google Ads Strategies

Keyword Research and Selection

Quality Score and Ad Rank

Remarketing in Google Ads

Advanced Bidding Strategies

Ad Extensions and Enhancements

Analytics and Performance Tracking

Introduction to Meta Analytics Tools

Understanding Key Metrics (CTR, CPC, CPA, ROAS)

Setting Up and Using Google Analytics

Conversion Tracking and Attribution Models

Creating Reports and Dashboards

Optimization and Troubleshooting

Common Issues and Troubleshooting in Meta Ads

Common Issues and Troubleshooting in Google Ads

Campaign Optimization Techniques

  1. Budget Optimization
  2. Audience Refinement
  3. Ad Copy and Creative Tweaks

Case Studies and Real-World Examples

Advanced Topics and Capstone Project

Integrating Meta Ads and Google Ads Strategies

Exploring Other Advertising Platforms (e.g., LinkedIn, Twitter)

Ethical Considerations and Data Privacy

Capstone Project: Creating and Presenting a Comprehensive Ad Campaign

  1. Project Guidelines and Expectations
  2. Presentation and Peer Review

Resources:

Meta Ads Help Center

Google Ads Help Center

Online Forums and Communities (e.g., Reddit, Quora)

Recommended Reading List

  1. “Killer Facebook Ads” by Marty Weintraub
  2. “Google Ads (AdWords) Workbook” by Jason McDonald

Assessment and Certification:

Weekly Quizzes

Practical Assignments

Participation in Discussions

Final Capstone Project Presentation

Certification of Completion

Admission is open for the next batch! Don't waste your time.

Get Enrolled Now
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